Uniqgene
Uniqgene combines the innate genetic data of individuals with physical parameters and transforms them into meaningful data, thus aiming to always be by your side by offering personalized reports to athletes, sports clubs and people who love to engage in sports activities.
The challenge was to design a bold, clean and forward-thinking visual identity. It could not just be differentiated on just how the products look, It had to be bigger than that. The brand is modern and beyond. By transforming today, tomorrow can be better.
What We Did?
Brand Strategy
Brand Identity
Packaging Design
Design Attributes
The whole idea comes from how butterfly wings are a symbol of the cycle of life, transformation and uniqueness and how i can structure the systems with these wings, these unique DNA elements and unique colors like the brand name.
